Campaign: Ray Film Release
People know more Ray Charles than they think, the songs are familiar but the link is missing.
Focus on the music, celebrating not just the songs but the man who unites them all, by exploiting all appropriate channels.
A Jazz FM 'Ray Week' and star-studded Tribute Night Concert; music fans reached via Q, Mojo, VH1, Jazz Cafes.
2nd highest new opening, grossing an impressive £2m ; queues across Leicester Square for Jazz FM promo; sales increase in Ray albums.