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| People know more Ray Charles than they think, the songs are familiar but the link is missing. |
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| Focus on the music, celebrating not just the songs but the man who unites them all, by exploiting all appropriate channels. |
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| A Jazz FM 'Ray Week' and star-studded Tribute Night Concert; music fans reached via Q, Mojo, VH1, Jazz Cafes. |
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| 2nd highest new opening, grossing an impressive £2m ; queues across Leicester Square for Jazz FM promo; sales increase in Ray albums. |
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