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| Activity needed to have a universal appeal, play to the London setting and involve a unique stunt to generate standout. |
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| The stunt would link up with London icons to create maximum exposure through a media first.
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| Replica 55 foot tall Thunderbird 3 weighing 7.5 tons, built overnight in Trafalgar Square. |
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| Grossed millions at the box office on release, and generated massive PR coverage in national press
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