Services

ZenithOptimedia Group encompasses two operating divisions, Zenithmedia and Optimedia. Both offer the full spectrum of communications planning and media buying, off and online.

Each operating division of ZenithOptimedia Group has a separate leadership team, which is supported by a group trading structure and the services of our in house specialist divisions, Ninah, newcast and Meridian.

Ninah Consulting is our specialist Marketing Effectiveness Consultancy. Using analytics and modelling to understand the ROI of on and offline media we are able to link the value of our media plans to our client P&Ls.

newcast is a specialist division that develops brand engagement opportunities such as broadcast sponsorship, editorial partnerships, experiential marketing and branded content across all platforms.

Meridian is ZenithOptimedia’s in-house Out-of-Home planning and buying division, providing solutions across all traditional, non-traditional and emerging digital formats.