ZenithOptimedia Group encompasses two operating divisions, Zenith and Optimedia. Both offer the full spectrum of planning and buying, off and online. Each operating division of ZenithOptimedia Group has a separate leadership team, supported by a group trading structure and the services of our in house specialist divisions.
Performics integrates the art and science of performance marketing by applying the principles of search to all facets of biddable media.
Newcast is a specialist division that develops brand engagement opportunities such as broadcast sponsorship, editorial partnerships, experiential marketing and branded content across all platforms.
Ninah Consulting is our specialist Marketing Effectiveness Consultancy, using analytics and modelling to understand the ROI of on and offline media to link the value of our media plans to our client P&Ls.
Meridian is ZenithOptimedia’s in-house Out-of-Home planning and buying division, providing solutions across all traditional, non-traditional and emerging digital formats.
Sponsorship Intelligence works with brands to identify, negotiate and leverage sponsorships as well as assess the impact of sponsorship investment.